Heritage Theatre

Heritage Theatre

Maya Cinemas North America

A 16-screen, state-of-art movie theatre to serve as the anchor tenant for Fresno State’s $150 million Campus Pointe Town Center dining and retail project

Located on the campus of Fresno State and part of the university’s long-term development plan, Campus Pointe will bring much-needed retail, entertainment, dining services, and jobs to students and residents of underserved neighborhoods surrounding the school.

To create a "college town feel," Campus Pointe provides preferential consideration and below-market leases to local businesses, forgoing large national chain-type companies and franchises. Heritage Theatre is owned by Maya Cinemas, a minority-owned chain of theatres located in areas with solid Latino demographics. Central Valley NMTC financing, subordinate to construction and permanent debt, was used for construction, equipment, and furnishings.

Community Impacts

  • Created 905 construction jobs and 46 permanent jobs that pay a living wage and benefits
  • Comprehensive community benefits agreement which mandates hiring preferences for students and low-income residents from the surrounding neighborhoods.
  • Flexible and under-market lease space
  • Since completion, theatre traffic has spurred the development and opening of 14 new locally owned businesses, which employ over 450 residents
  • Minority-owned and controlled

Project Participants

  • Central Valley NMTC Fund, LLC
  • Maya Theatres North America
  • JP Morgan Chase Community Development Banking
  • California State University, Fresno Auxiliary
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Cinema refreshment area
Cinema Corridor with carpet
Cinema Room
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